7 Key Digital Marketing Services for Small Businesses
7 Digital Marketing Services For Small Businesses
Digital marketing offers a wide range of tactics, strategies and online tools to help businesses attain their marketing and sales goals. These strategies are centered around the 7 Cs of digital marketing: customer, content, context, community, convenience, cohesion and conversion.
Hiring a full-service digital marketing agency reduces onboarding time, minimizes domain knowledge transfer and ensures a synchronized approach to projects. Learn more about these 7 digital marketing services:
1. Search Engine Optimization (SEO)
Search engines are a common starting point for people seeking information online. A strong SEO strategy can help direct relevant traffic to your website, which can then be converted into quality leads.
SEM is similar to SEO, but involves paid advertising on search engine results pages. Essentially, you’re paying to have your advertisements displayed when someone searches for specific keywords and phrases on search engines like Google. Think of it as two sides to a coin – SEO is one side, and PPC is the other. Together, they form a complete digital marketing strategy.
2. Social Media Marketing
Social media marketing (also known as e-marketing or SMM) uses social media platforms like Facebook, Instagram, Twitter, LinkedIn and YouTube to build brand awareness, increase sales and drive website traffic. It involves creating and publishing great content, listening to your audience, running ads and analyzing results.
Social media marketing can be especially useful for businesses that rely on repeat customers or have long buying cycles, such as real estate agents. It can also help businesses support their customers by allowing them to ask questions or get help in real-time.
3. Pay-Per-Click (PPC) Advertising
PPC is an effective way to generate leads and sales by displaying ads on search engines results pages when someone searches for specific keywords. It also helps increase brand awareness, which can lead to increased traffic and a higher chance of conversions.
PPC allows you to target a variety of different demographics and create tailored campaigns that will deliver the best possible results. It’s a great tool for businesses, digital marketers and advertisers that want to get results quickly and accurately. It is also a great way to test different strategies and adjust them as needed.
4. Content Marketing
Content marketing is an effective way for small businesses to set themselves apart from competitors. It involves creating a plan that aligns content topics and formats with business goals and target audiences.
In the consideration stage, prospects are researching solutions to their problems and may be looking at your product. This is when content should lean more toward sales-related content like comparison lists and buyer guides.
Whether through blogs, podcasts, white papers, or retargeted paid ads, a well-designed content strategy can help your business grow its audience and generate leads. It’s an investment that will pay off for years to come.
5. Mobile Marketing
Mobile marketing is a type of digital marketing that involves reaching customers through their smartphones and tablets. This includes things like text messaging, social media marketing, and mobile-friendly websites and email campaigns.
Mobile-based advertising uses personal data to deliver ads based on a user’s preferences, habits, or location. For example, a company might use geo-fencing to send offers or promotions to people when they’re within a certain distance of a store or service provider.
Other mobile-based digital marketing strategies include app-based advertising, augmented reality marketing, and loyalty program technology.
6. Video Marketing
Videos are great for capturing your audience’s attention and can be used in a variety of ways to achieve marketing goals. For example, a video can be embedded on your website, social media pages, or included in an email campaign. Videos can also be a great way to demonstrate the value of your products and services.
Videos can help your business stand out by humanizing your company and building trust with consumers. Additionally, they can increase the amount of time visitors spend on your website and improve SEO ranking, according to Moovly.
7. Email Marketing
Email Marketing is a powerful way to nurture and grow your existing customers. Using permission-based strategies, email marketers can create and distribute valuable assets like eBooks, reports, checklists, and other content that will keep your business top of mind with prospects.
A digital agency can help your business develop newsletters that are informative and engaging for your audience. These services can also include email promotion and automation to deliver product offers that drive conversions.